96% of Retailers Target Business Intelligence Functionality for Managing Customer Data (Make money online)

96% of Retailers Target Business Intelligence Functionality for Managing Customer Data  (Make money online)

96% of Retailers Target Business Intelligence Functionality for Managing Customer Data 
According to a new Aberdeen Group study, "Business Intelligence in Retail Customer Management: Bringing Information Together to Build the Accurate Customer Profile," top-performing companies are accelerating their efforts to establish a tighter control of customer data: 70% of these organizations track new product adoption; 100% track promotion participation; and 91% of these retailers track ...


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